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Horodex (watches.io)
As the first employee and founding designer at Horodex, this position was instrumental in shaping the company from the ground up. All design efforts were led by this role, from conceptualizing the initial product to creating pitch decks and social media content.This work was critical in helping the company raise a $1.9 million pre-seed round with just an MVP.
Later, as a Staff Product Designer, a team of designers was led to refine the product experience. The redesigned platform contributed to over $25 million in sales, and the work revolutionized how people interacted with luxury watches, introducing groundbreaking services like physical vaulting and loanable Watch-backed NFTs. Responsibilities included designing the core Watches.io product, the iOS app, and building the company's full design system, along with all media assets and social media.
